You are a startup entrepreneur who employs about 100 people. You supply mainly grade items (such as

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You are a startup entrepreneur who employs about 100 people. You supply mainly grade items (such as nuts, bolts, etc.) to a big NASA contractor. The contractor has threatened to cancel its future orders until you adopt TQM in your company. The contractor wants you to establish specific, tangible measures to achieve TQM in your company. Specify some of the measures you will have to show your contractor to convince him or her that you have adopted TQM, and also describe the informational requirements for these measures.
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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