In general, what are some of the guidelines for writing effective copy?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:25 AM

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In general, what are some of the guidelines for writing effective copy?

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The following list summarizes some guidelines for writing of effective copy Be succinct Use short fa...View the full answer

Advertising & IMC Principles & Practice

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