What are the guidelines for writing effective radio commercials that address the distinctive characteristics of radio advertising?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:25 AM

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What are the guidelines for writing effective radio commercials that address the distinctive characteristics of radio advertising?

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The guidelines are Keep it personal Radio advertising has an advantage over print the human voice Th...View the full answer

Advertising & IMC Principles & Practice

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