What is the significance of negatively originated motives and positively originated motives to advertisers?

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Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Mar 17, 2016 03:44 AM

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What is the significance of negatively originated motives and positively originated motives to advertisers?

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Before creating messages advertisers must carefully consider the goals that ...View the full answer

Contemporary Advertising and Integrated Marketing Communications

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