What is the difference between the central route and the peripheral route to persuasion? Which route is
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Which route is used depends on the consumer's level of involvement with the product or message.
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In the central route to persuasion consumers have a higher level of involvement wit...View the full answer
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Related Book For 
Contemporary Advertising and Integrated Marketing Communications
ISBN: 978-0078028953
14th edition
Authors: William Arens, Michael Weigold, Christian Arens
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