In this chapter, a four-dimensional framework was used for analyzing markets in relation to channel design strategy.

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In this chapter, a four-dimensional framework was used for analyzing markets in relation to channel design strategy. Define each of these dimensions.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:04 AM

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In this chapter, a four-dimensional framework was used for analyzing markets in relation to channel design strategy.

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The market variables are a fourdimensional construct for analyzing markets The four basic dimensions ...View the full answer

Marketing Channels

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