In this discussion, you will provide a description of the class client's brand essence based on information provided on the Simply Real Foods Website (simplyrealfoods.weebly.com/) and background information.
Work with the fictional Simply Real Foods company. The company is introducing a new line of natural energy drinks. A brand's image rests in the mind of the consumer, and the image can also be called the brand's personality or essence. A brand name affects the way consumers view a product, impacting which product is perceived as best or worst.
•From the Simply Real Foods videos and websites, post your perception of the SRF brand personality and essence and what you saw during your research that convinced you of the brand's essence.