In what sense is the standardize versus customize question in global product design a bogus issue?

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In what sense is the "standardize versus customize" question in global product design a bogus issue?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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In what sense is the standardize versus customize question in global product design a bogus issue?

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The real question is not that of striving for standardization or ...View the full answer

Global Marketing management

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