What could be the hidden costs of adapting a product to be launched in a foreign market?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:51 AM

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What could be the hidden costs of when adapting a product to be launched in a foreign market?
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What could be the hidden costs of adapting a product to be launched in a foreign market?

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Costs could include 1 Potential rejection because the product ...View the full answer

Global Marketing management

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