In what ways do IMC and global marketing plans add complexity to media planning?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:34 AM

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In what ways do IMC and global marketing plans add complexity to media planning?

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With both IMC and global marketing there is no standardization which m...View the full answer

Advertising & IMC Principles & Practice

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