To better position itself in the competitive college admissions field, your college or university is planning to launch a public relations campaign to encourage more highly-qualified high school seniors to apply for admission. Working in small teams, identify what steps you would take to create a proactive public relations strategy for the school's admissions office. Your proposal should clearly identify the plan's objectives and rationale, what steps should be taken prior to the campaign's launch, and what communication methods and content would be most effective.