In which ways can work-of-mouth communication influence the effectiveness of a promotion mix for a product?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Mar 22, 2018 09:29 AM

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In which ways can work-of-mouth communication influence the effectiveness of a promotion mix for a product?

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Word of mouth communication refers to the informal and personal exchange of informati...View the full answer

Foundations of Marketing

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