"Incidentally, some of the folks in the software division have come up with an idea for a new service. Seems as though they found that computer people around the world have real trouble learning about new software--not its existence and its general claims (that's in all the magazines and direct mail they get, in their own languages even.) No, what we're going to sell is reports of all favorable and unfavorable comments that appear in the press, anywhere in the world, about all new software. The customer can access this information, on-line, with reports classified by type and by brand of software, and in six languages. They think software users, particularly those out of the mainstream of personal business contacts, will like it. But, and this is a problem they worry about, the whole field of software is so full of announcements, news, people yelling. How in the world can they break through all that noise to get prospects informed of this new service (I guess you'd say aware) to where they can make a decision to try it. (They have a trial package, by the way: 5-day, 20 inquiries, for a very small fee.)"