Investigate the Selfycart app. What benefits and challenges will stores face in introducing Selfycart or any other

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Investigate the Selfycart app. What benefits and challenges will stores face in introducing Selfycart or any other mobile checkout app?
The convenience of running to the store for a few grocery items can be hampered by long checkout lines. The creative geniuses at Selfycart solved this issue by developing an app that allows shoppers to browse, scan, and pay for products in participating stores using their mobile devices without waiting in line. Selfycart's technology continues to change, including a virtual shopping cart, shopping lists, historical purchase information, list sharing, and a coupon portal that virtually clips coupons. Selfycart also developed a daily deal section that offers discounts and special offers specific to each store. Selfycart will eventually introduce online ordering, so consumers can add products to a virtual shopping cart, pay, and arrange store pick-up at a specified time. Selfycart continues to discover new ways to create value for its users. Suddenly, skipping the line is an extremely appealing prospect!
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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