Is a customer's preference for a fast-food chain affected by the age of the customer? If so,

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Is a customer's preference for a fast-food chain affected by the age of the customer? If so, advertising might need to target a particular age group. Suppose a random sample of 500 fast-food customers aged 16 and older was selected, and their favorite fast-food restaurants along with their age groups were recorded, as shown in the table:
Is a customer's preference for a fast-food chain affected by

Use an appropriate method to determine whether or not a customer's fast-food preference is dependent on age. Write a short paragraph presenting your statistical conclusions and their practical implications for marketing experts.

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Introduction To Probability And Statistics

ISBN: 9781133103752

14th Edition

Authors: William Mendenhall, Robert Beaver, Barbara Beaver

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