Is a distinct e-marketing plan necessary? A separate e-marketing plan is not necessary as part of the

Question:

Is a distinct e-marketing plan necessary?
A separate e-marketing plan is not necessary as part of the marketing planning process – e-marketing can and should be integrated into existing marketing plans.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

See More Books

Question Posted: Dec 22, 2015 03:06 AM

See More Questions

MULTIPLE-CHOICE QUESTIONS 1. Which of the following statements is correct regarding the setting of auditing standards in the U.S.? a. The AICPA is responsible for the setting auditing standards for...
Integrated Measurement Systems Inc. (IMS) is a Canadian public company that manufactures high-end measuring devices used primarily in the oil and natural gas industries. In 20X3, it had sales of $100...
The shift toward more strategic, higher-value IT offshoring is a significant next step in the evolution of the relationship between multinationals and their suppliers. In their quest for...
Consider the many moments of joy in the movie. Why include them? What risky acts of courage do Katherine, Mary and Dorothy take? How are they rewarded? The film shows the strong relationships that...
Picture that great scene in Shakespeare's Richard III. King Richard, alone on the crest of a hill, his horse lost, his sword drawn, facing the oncoming enemy, shouts: "A horse, a horse, my kingdom...
The purity of a chemical product is measured on each batch. Purity determination for 20 successive batches are shown in Table 6E.30. (a) Is purity normally distributed? (b) Is the process in...
-0.05 Standard Deviation
Prepare a statement of cash flows for Abrahams Manufacturing Company for the year ended December 31, 2012. Interpret your results. Abrahams Manufacturing Company Income Statement for the Year Ended...
Federal Income Tax Withholding Bob Avery's weekly gross earnings for the present week were $2,890. Avery has two exemptions. Using the wage bracket withholding table in Exhibit 2 with a $75 standard...
You have been asked by the Payroll Manager, Linda Laporte, to create a short job aid to assist the payroll practitioners with reconciling the Revenu Qubec (RQ) account. Your organization is a monthly...
Also comment on the effectiveness of its design using the criteria described in the Focus On section in Chapter 12.
Online brands must mirror offline brands in order to be successful
Doorwhistle Company makes doorbells. It has a weighted-average cost of capital of 8%, and total assets of $5,690,000. Doorwhistle has current liabilities of $700,000. Its operating income for the...
Write out the form of the partial fraction decomposition of the function (See Example ). Do not determine the numerical values of the coefficients. (If the partial fraction decomposition does not...
Below is the actual assignment information. Here is where you will submit your event for approval. It is not graded, but you will need it to be marked complete in order to submit your paper, so...
3. (20 points) A researcher is interested in whether the phonics method of teaching reading is more or less effective than the sight method, depending on what grade the child is in. Twenty children...
Let A and B be the matrices given below: -5 9 -7 A= 8 -1 -3 B=9 6 -1 8 -1 -7. 0 Perform the following matrix operations and enter the entries below: -4A = A-4B = 5A-3B=
The product business can be isolated into four principal classes: programming administrations, framework administrations, open source and SaaS. The accompanying depicts the classifications of...
The $F$-ratio reported by anova (...) for treatment effects is not the ratio shown above. At least one is misleading for this design. Which one? Explain your reasoning.
President Lee Coone has asked you to continue planning for an integrated corporate NDAS network. Ultimately, this network will link all the offices with the Tampa head office and become the...
Divisional performance measurement The Peddleworth Corporation is a decentralized firm with three operating divisions. The performance of each division's management is compared using investment...
1. Based on the skills model, how would you assess Lt. Col. John Adams's ability to meet the challenges of the base administration position? 2. How would you assess his ability to meet the additional...
1. What would account for Andy's success in the restaurant business? 2. From a skills perspective, how would you describe the three managers, Kelly, Danielle, and Patrick? What does each of them need...
1. From the behavioral perspective, how would you describe Mark's leadership? 2. How did his behavior change over time? 3. In general, do you think he is more task oriented or more relationship...
QUESTION 3 A business owns seven flats rented out to staff at R500 per month. All flats were tenanted Ist january 21 months rent was in arrears and as at 31st December 14 months' rent wa Identify the...
1. 2. 3. Select the Tables sheet, select cells A6:B10, and create range names using the Create from Selection button [Formulas tab, Defined Names group]. Select cells B1:F2 and click the Name box....
Tropical Rainwear issues 3,000 shares of its $18 par value preferred stock for cash at $20 per share. Record the issuance of the preferred shares. (If no entry is required for a particular...

Is a distinct e-marketing plan necessary? A separate e-marketing plan is not necessary as part of the

Question:

Step by Step Answer:

Summary of arguments for There are already a large ...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

Students also viewed these Management Leadership questions