Is incentive compensation more important for salespeople than for product managers? Why?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Is incentive compensation more important for salespeople than for product managers? Why?

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Salespeople are on the front line of a business They are the driving force in the selling situations ...View the full answer

Strategic Marketing

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