Is there really such a thing as a global brand? If so, describe it and give examples.

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Is there really such a thing as a global brand? If so, describe it and give examples. If not, explain why this is so.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:41 AM

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Is there really such a thing as a global brand? If so, describe it and give examples.

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If a global brand is defined as one that uses identical brands everywhere there probably is no real ...View the full answer

International Marketing & Export Management

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