Is there such a thing as a generalized opinion leader? Why or why not?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 06:25 AM

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Is there such a thing as a generalized opinion leader? Why or why not?

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Consumer Behavior Buying, Having and Being

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