What is an opinion leader? Give three reasons why they are powerful influences on consumers opinions. What

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What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions. What are some characteristics of opinion leaders?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 06:25 AM

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What is an opinion leader? Give three reasons why they are powerful influences on consumers opinions. What

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An opinion leader is a person who is frequently able to influence others attitudes or behaviors They ...View the full answer

Consumer Behavior Buying, Having and Being

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