It has been said that people buy things not for what they will do, but for what

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It has been said that “people buy things not for what they will do, but for what they mean.” Discuss this statement in relation to observation research.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:19 AM

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It has been said that people buy things not for what they will do, but for what

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People often buy objects for social status prestige ...View the full answer

Marketing Research Essentials

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