Describe the new features you would add to an automobile designed for consumers in the 55_ age

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Describe the new features you would add to an automobile designed for consumers in the 55_ age group. In what magazines would you advertise to appeal to this target market?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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