It has been said that, to some degree, coding of open-ended questions is an art. Would you

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It has been said that, to some degree, coding of open-ended questions is an art. Would you agree or disagree? Why? Suppose that after coding a large number of questionnaires, the researcher notices that many responses end up in the “Other” category. What might this imply? What could be done to correct it?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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