It really does not matter which scaling technique you use. As long as your measure is reliable,

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"It really does not matter which scaling technique you use. As long as your measure is reliable, you will get the right results." Discuss this statement as a small group.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:58 AM

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It really does not matter which scaling technique you use. As long as your measure is reliable,

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The issues behind this statement center on the appropriateness of a particular scale There ...View the full answer

Marketing Research An Applied Orientation

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