Jurgensen Manufacturing, Inc., plans to develop a new industrial-powered vacuum sweeper for household use that runs exclusively
Question:
Required
Ignore time value of money.
1. If Jurgensen prices the sweepers at $ 375 each, how much operating income will the company make over the products life cycle? What is the operating income per unit?
2. Excluding the initial product design costs, what is the operating income in each of the three sales phases of the products life cycle, assuming the price stays at $ 375?
3. How would you explain the change in budgeted operating income over the products life cycle? What other factors does the company need to consider before developing the new vacuum sweeper?
4. Jurgensen is concerned about the operating income it will report in the first sales phase. It is considering pricing the vacuum sweeper at $ 425 for the first 6 months and decreasing the price to $ 375 thereafter. With this pricing strategy, Jurgensen expects to sell 9,500 units instead of 10,000 units in the first 6 months, 19,000 each year over the next 2 years, and 5,000 over the last 6 months. Assuming the same cost structure given in the problem, which pricing strategy would you recommend?Explain.
Step by Step Answer:
Cost Accounting A Managerial Emphasis
ISBN: 978-0133428704
15th edition
Authors: Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan