Knowledge of the buyer decision process empowers companies to help secure business from customers and to better

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Knowledge of the buyer decision process empowers companies to help secure business from customers and to better serve them during the purchase experience. What unique way does WestJet provide for its guests once they have decided on a WestJet vacation?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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