Lifestyle advertising strategies are ineffective because they communicate little about the product. Is this statement true or

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“Lifestyle advertising strategies are ineffective because they communicate little about the product.” Is this statement true or false? Conduct some online secondary research about lifestyle advertising and present a position on this issue.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Lifestyle advertising strategies are ineffective because they communicate little about the product. Is this statement true or

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Integrated Marketing Communications Strategic Planning Perspectives

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