Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a

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Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a case for or against the use of humour.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Are humorous advertising campaigns effective? Conduct some online secondary research on humour in advertising and present a

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There are several benefits and drawbacks to humorous advertising campaigns On one hand they t...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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