List and discuss the major outdoor design tips recommended by the Institute for Outdoor Advertising (IOA).

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:30 AM

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List and discuss the major outdoor design tips recommended by the Institute for Outdoor Advertising (IOA).

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Graphics Make the illustration an eyestopper Size Images in billboards are huge x a 25footlong penci...View the full answer

Advertising & IMC Principles & Practice

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