Look at the service continuum in Figure 122. Explain how the following points on the continuum differ
Question:
Look at the service continuum in Figure 122. Explain how the following points on the continuum differ in terms of consistency:
(a) Salt,
(b) Automobile,
(c) Advertising agency,
(d) Teaching.
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a Salt is always consistent in size shape weight as a function of the tolerance levels of the ...View the full answer
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Related Book For 
Marketing
ISBN: 978-1259268809
10th Canadian edition
Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
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