Question: Many grocery store chains offer customers a card they can scan when they check out and offer discounts to people who do so. To get

Many grocery store chains offer customers a card they can scan when they check out and offer discounts to people who do so. To get the card, customers must give information, including a mailing address and e-mail address. The actual purpose is not to reward loyal customers but to gather data. What data do these cards allow stores to gather, and why would they want that data?

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