Market segmentation is one of the most important parts of developing a marketing strategy. Many commercial firms

Question:

Market segmentation is one of the most important parts of developing a marketing strategy. Many commercial firms provide information and services to help define and/or describe market segments. One is Yankelovich. Visit its website (www.yankelovich.com). Prepare a report on the various tools the company has available to segment consumers. How valuable do you think this service would be to a marketer?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

Question Posted: