Marketers use tricks to minimize psychological waiting time. These techniques range from altering customers perceptions of a

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Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length to providing distractions that divert attention from waiting:

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:33 AM

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Marketers use tricks to minimize psychological waiting time. These techniques range from altering customers perceptions of a

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One hotel chain received excessive complaints about the wait for elevators so it installed mirrors n...View the full answer

Consumer Behavior Buying, Having and Being

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