Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational

Question:

Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational methods. Why is the objective method preferred by researchers?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

See More Books

Question Posted: Jan 13, 2016 02:54 AM

See More Questions

Why do marketing researchers use objective, rather than subjective, measures of social class?
Marketing researchers do not always go through the steps in the marketing research process in sequential order. Provide an example of a research project that might not follow this sequence?
What are some of the problems we encounter when we try to measure social class?
List three factors that help to determine store image?
Investors anticipate that Sweetwater Manufacturing Inc.s next dividend, due in one year, will be $4 per share. Investors also expect earnings to grow at 5% in perpetuity, and they require a return of...
During the mating season, male giraffes slam their necks together in fighting bouts to determine which male is stronger and can therefore mate with females. Explain how the long necks of giraffes may...
Voluntary Consent. Jerome is an elderly man who lives with his nephew, Philip. Jerome is totally dependent on Philips support. Philip tells Jerome that unless Jerome transfers a tract of land he owns...
Canton Trade Mart has recently had lackluster sales. The rate of inventory turnover has dropped, and the merchandise is gathering dust. At the same time, competition has forced Cantons suppliers to...
Question 6 (1 point) On an absorption costing income statement, which of the following correctly determines gross margin? a) Revenue - (direct materials + direct labour + fixed marketing and sales)....
Elevators generally break down at random times and for different reasons. Elevator maintenance contractors must have trained service personnel to provide routine and emergency service. Shan On...
How does the family influence the consumer socialization of children? What role does television play in consumer socialization?
Under what circumstances would you expect income to be a better predictor of consumer behavior than a composite measure of social class (e.g., based on income, education, and occupation)? When would...
A small sphere of weight W is held as shown by two wires AB and CD. Ifwire AB is cut, determine the tension in the other wire(a) Before AB is cut,(b) Immediately after AB has beencut. A 50 B 70 D
Salinger Company estimates that total factory overhead costs will be $70,000 for the year. Direct labor hours are estimated to be 10,000. a. For Salinger Company, determine the predetermined factory...
SCS receives on average 1 data package every 1/50 seconds, with a standard deviation of 1/50 seconds, and processes them using its single powerful computing unit, which can process data packages in...
Suppose that we pay workers $25 per day.We value processed orders at $4 per order and the number of orders each worker can process is worker 1 - 8 orders, worker 2 - 7 orders, worker 3 - 6 orders,...
How do I imagine that I am the administrator of a midsize long-term care facility with an outdated information system and I have been given thetaskto planand managethe integration of a new database...
You are negotiating a five - year contract with a new customer. The contract could be larger than any previous contracts your company has had. Which would be your best negotiation style?
From the following transactions of T Steven you are required to indicate in which journal the transaction would be entered. Transactions of T Steven Received remittance from customer Customer paid...
Imagine a sound wave with a frequency of 1.10 kHz propagating with a speed of 330 m/s. Determine the phase difference in radians between any two points on the wave separated by 10.0 cm.
Journal entries; variance analysis; other analyses; review of chapter Cost and production data for the Jumbo Products Company follow. {Required:} 1. Make general journal entries to record all...
What are some positive and negative aspects of a policy that requires employees who interact with customers to wear some kind of uniform?
Think about exceptionally good and bad salespeople you have encountered as a shopper. What qualities seem to differentiate them from others?
Discuss the concept of time-style. Based on your own experiences, how might consumers we segment consumers in terms of their time-styles?
Current Attempt in Progress On July 3 1 , 2 0 2 2 , Crane Compary had a cash balance per books of $ 6 , 2 4 5 . 0 0 . The statement from Dakata State Bark on that date showed a balance of $ 7 , 7 9 5...
Cede & Co. expects its EBIT to be $89,000 every year forever. The firm can borrow at 5 percent. Cede currently has no debt, and its cost of equity is 10 percent. If the tax rate is 35 percent, what...
In the Marriott example, one discussion point considered when a firm might use a single hurtle rather than different divisional or business unit rates. When a single rate is used and the divisions...

Marketing researchers generally use the objective method to measure social class rather than the subjective or reputational

Question:

Step by Step Answer:

The objective method is often preferred because a The objective approach is based on consumers r...View the full answer

Consumer Behavior

Students also viewed these Marketing questions