Matilda Bottlers bottles and distributes wines and spirits in Australia. Big Gator is a conglomerate that manufactures, among other things, a popular lager beer. By virtue of a lifetime contract, Matilda has exclusive rights to bottle and distribute Big Gator Beer in New South Wales, the largest state in Australia. Matilda uses its monophony power to pay a lower price for Big Gator Beer than do bottlers in other states. Is this sufficient justification for Big Gator to buy out Matilda Bottlers?