Megan Moppett is a sales representative for Technical Software Systems (TSS), and she receives a commission for every new system installation she sells to a client. Her earnings during the past few years have been very high, and she wants to invest in a mutual fund. She is considering three funds: the Temple Global Fund, the Alliance Blue Chip Fund, and the Madison Bond Fund. She has three criteria for selection—potential return (based on historical trends and forecasts), risk, and the fund’s load factor. Megan’s pairwise comparisons for the funds for each of their criteria and her pairwise comparison of the three criteria are as follows:

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Return Fund Global Blue Chip Global Blue Chip Bond 1/4 Bond 1/2 1/6 Risk Fund Global Blue Chip Bond 1/3 1/5 Blue Chip 1/2 Load Fund Globa Blue Chip Bond 113 1/3 Blue Chip Criterion Return Risk Return 1/3 1/5 1/2