Mission statements are critical to a successful marketing organization versus Mission statments rarely provide useful marketing value.

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Mission statements are critical to a successful marketing organization versus Mission statments rarely provide useful marketing value. What is your interpretation of this statements?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Feb 23, 2017 11:56 PM

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Mission statements are critical to a successful marketing organization versus Mission statments rarely provide useful marketing value.

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Marketing Management

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