Most of our divisions believe in customer integration -- involving the user in the new product process.

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"Most of our divisions believe in customer integration -- involving the user in the new product process. I am a fanatic on it. But some people want us to carry this right into the technical design phase. This would be dangerous. A lot of what we do must be secret--we can't patent most of our ideas, and timing is everything. That's why we put so much emphasis on speed of development. But I still get pushed to do more. Help me. Tell me all the things we might do to get integrated customers but at the same time minimize the risks of losing our secrets."
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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