Mulroney previously calculated a valuation for Southampton for both the constant-growth and two-stage DDM as shown below:
Constant-Growth Approach Two-Stage Approach
$29 .................. $35.50
Using only the information provided and your answers to CFA Problems 5–7, select the stock (EO or SHC) that Mulroney should recommend as the better value, and justify your selection.

Eastover Company (EO) is a large, diversified forest products company. Approximately 75% of its sales are from paper and forest products, with the remainder from financial services and real estate. The company owns 5.6 million acres of timberland, which is carried at very low historical cost on the balance sheet.
Peggy Mulroney, CFA, is an analyst at the investment counseling firm of Centurion Investments.
She is assigned the task of assessing the outlook for Eastover, which is being considered for purchase, and comparing it to another forest products company in Centurion’s portfolios, Southampton Corporation (SHC). SHC is a major producer of lumber products in the United States. Building products, primarily lumber and plywood, account for 89% of SHC’s sales, with pulp accounting for the remainder. SHC owns 1.4 million acres of timberland, which is also carried at historical cost on the balance sheet. In SHC’s case, however, that cost is not as far below current market as Eastover’s.
Mulroney began her examination of Eastover and Southampton by looking at the five components of return on equity (ROE) for each company. For her analysis, Mulroney elected to define equity as total shareholders’ equity, including preferred stock. She also elected to use year-end data rather than averages for the balance sheet items.