NET Suppose you wanted to test the effect of three different e-mail requests inviting people to participate

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NET Suppose you wanted to test the effect of three different e-mail requests inviting people to participate in a survey posted on the Internet. One simply contained a hyperlink with no explanation, the other said if someone participated $10 would be donated to charity, and the other said if someone participated he or she would have a chance to win $1,000. How would this experiment be conducted differently based on whether it was a between-subjects or within-subjects design? What are the advantages of a between-subjects design?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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