Obviously, some events will have more potential for generating favorable publicity than others. What particular criteria should
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If the objective in event sponsorship is to gain publicity that will help build goodwill several criteria are worth considering Involvement with cause...View the full answer
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Ali Khawaja
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Related Book For 
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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