One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited e-mail

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One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited e-mail after a purchase is made. Given that fear, should companies continue to use e-mail to communicate with customers? If so, how?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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