One marketer made the following assertion: Infomercials are junk. I wouldnt waste my money advertising on this

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One marketer made the following assertion: “Infomercials are junk. I wouldn’t waste my money advertising on this medium.” What is your response to her contention?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:42 AM

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One marketer made the following assertion: Infomercials are junk. I wouldnt waste my money advertising on this

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The respectability of the infomercial has increased in recent years as wellknown consume...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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