One of the disadvantages associated with direct marketing media is the high cost per exposure. Some marketers

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One of the disadvantages associated with direct marketing media is the high cost per exposure. Some marketers feel that this cost is not really as much as a disadvantage as is claimed. Argue for or against this position.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:36 AM

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One of the disadvantages associated with direct marketing media is the high cost per exposure. Some marketers

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Advertising & Promotion An Integrated Marketing Communications Perspective

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