One of the disadvantages associated with transit advertising involves image. Discuss why this might be a problem

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One of the disadvantages associated with transit advertising involves image. Discuss why this might be a problem and why advertisers might stay away from this medium as a result.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:34 AM

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One of the disadvantages associated with transit advertising involves image. Discuss why this might be a problem

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Ads that appear on buses subway cars benches etc may suffer from image problems A variety of reasons ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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