One of the GLOBAL APPLICATIONS describes certain local market conditions in India, particularly rural India. What adaptations

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One of the GLOBAL APPLICATIONS describes certain local market conditions in India, particularly rural India. What adaptations should international marketers review when planning channel strategy in emerging markets and how can they find out what is required?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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