One of the great new marketplaces of our time is eBay. Spend some time on the eBay

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One of the great new "marketplaces" of our time is eBay. Spend some time on the eBay Web site (www.ebay.com). Find a product that you are interested in and follow the bidding. How much would you be willing to pay? Consider the following questions.
a. How is e-Bay providing value to its customers?
b. Describe the relationship they have with their customers?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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