Five core customer and marketplace concepts are critical to success: (1) Needs, wants, and demands; (2) Marketing
Question:
(1) Needs, wants, and demands;
(2) Marketing offers (products, services, and experiences);
(3) Value and satisfaction;
(4) Exchanges and relationships; and
(5) Markets.
Take a look at Sea Ray boats (www.searay.com). Answer the following questions.
a. What needs, wants, and/or demands is Sea Ray attempting to fill?
b. Describe their marketing offers.
c. Describe the relationships they have with their customers.
d. What are their markets?
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a Sea Ray is primarily appealing to the wants Wants are the form human needs take as they are shaped ...View the full answer
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