One of the most difficult objectives to achieve on the Internet is creating a strong brand image.
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A strong brand image goes beyond just creating awareness Strong brands convey a v...View the full answer
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Ashington Waweru
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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