One of the original online travel agency sites, Travelocity, has been bookmarked by millions of people seeking
Question:
1. Each year, Travelocity helps millions of customers find low prices on airline tickets, hotel rooms, cruises, and rental cars by providing a website that is easy to use. What type of business model is Travelocity using? Support your answer.
2. Today, competition between Internet travel firms such as Travelocity, Expedia, and other online travel agencies has never been greater. What steps has Travelocity taken to retain its market share and increase revenues and profits?
3. Why would Travelocity publicize the availability of telephone customer service when higher call volume raises the company’s costs?
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1 Travelocity is using both a B2B model providing corporate travel services and a B2C model serving ...View the full answer
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Related Book For 
Business
ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
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